A structural unit of white walls with a red carpet that determines the walking route
Alexander Roodfeld is a contemporary menswear shop located in the historic town of Dordrecht. The former building consisted of three haphazard sections, without any clear connection. The client’s desire was to design an open space, where the customer could beled through the whole store by a clear and attractive routing. EGM architecten combined a structural unit of white walls with a red carpet that urges clients to browse through the entire store. This creates a clear routing for the visitor upon entry.